Photo: Courtesy of Yahoo!.
Yahoo! has fired up its copy of Adobe Illustrator and built a new logo from scratch. The big reveal came following a promotional "30 days of change" joint Tumblr/Yahoo! campaign, in which teaser Yahoo! logos appeared on the site daily. "We haven't updated [our logo] in 18 years," said CEO Marissa Mayer on her Tumblr, in a post celebrating the logo's unveiling. The results? A minimal, clean update that won't offend anyone's tastes. (Unlike, say, the reinvented Gap logo of 2010, which was abandoned within a week.)
Yahoo! stuck to its purple guns, evolving their sans serif font to what Mayer called a more "human form," and added a touch of "whimsy" to the whole thing by the tilting its now essential exclamation point. The Internet seems relatively nonplussed by the change so far. Well, most people of the Internet, that is. An unimpressed tech pundit Derek Pozawek tweeted, "It looks like a gravestone. It probably is." Ouch!Way harsh! But overall, the news is being met with far less hostility than the awkward moment the Yahoo! Tumblr takeover news broke. Personally, we think it's a fine change — temperate, functional, but not jaw-dropping. It's not trying to rock the design world to its foundations, but it's nice to look at over a second (or third) coffee, like we're doing right now.