Android's Kit Kat OS Has The Weirdest Product Tie-In Ever

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kitmainPhoto: Via The Verge
Android has always had a bit of a sweet tooth when it comes to affectionately branding their device's operating systems. After Cupcake, Ice Cream Sandwich, and Jelly Bean, how much further into the confectionery realm could they venture? Rumor had it that "Key Lime Pie" would be the latest (and, arguably, most delicious) Droid upgrade, but today, we've learned that the name was simply a stealth cover-up operation. Android 4.4's real title? KitKat. Yep, as in, give me a break.

Not only will Android christen their newest platform after one of the most beloved candy bars in history, they're turning the tasty tech milestone into a full-on partnership with Nestle and Hershey. Upon its launch later this month, 50 million Android-branded KitKat bars will make their way into 19 international markets, including Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia, the United Kingdom, and the United States. As online sleuths may have already detected, there's a punchy site that playfully boasts the candy bar's specs, including its "precision confection engineering," "edge to edge display," and ability to sync perfectly with "liquid accessories." Kudos to the ad wizards behind that one!

By purchasing one of the thematic candy bars, you'll also have a chance to win Google prizes, including Play Store credits and a Nexus 7. There will even be robot-shaped chocolate to collect and devour, making this Android's most fully integrative — and whimsical — marketing endeavor to date. The sweetest thing? Android and Nestle exchanged no money to make this miracle in co-branding happen. It was all for the love of the name. (The Verge)