Watch him go from boyish recklessness (crashing a yuppie dinner party with his lady friend) to full-fledged sensual guru in an elevator, bedroom, bathtub, and the beach. It's almost too much scruffiness to handle, but that's not going to stop us from clicking "play" a couple (or 10) more times today. Perhaps, watching it enough will reveal the secret, swoon-inducing scent Dior infused into its new men's fragrance.
Whatever it is, it's certainly doing the trick. While the fragrance won't transform you into Robert Pattinson (sorry boys), it will give those around you the ability to imagine they're sprinting across a beach-house roof with him.