It's been eleven years since Jennifer Lopez debuted her first fragrance, Glow. And in eleven years, she's managed to fit nineteen other fragrances under her well-perfumed belt with this fall's JLove being her twentieth. Lopez told WWD she "fell in love with the business" after her first foray, but love seems to be an understatement — a twenty perfume deep understatement.
J.Lo collaborated with Coty again for her new installment, and worked to create a scent "that’s glamorous and kind of sexy at the same time.” White raspberry, frozen pineapple, pink grapefruit, and tangerine top notes fade into floral middle notes with a dried musk base. It's the musk that threads Lopez's fragrance oeuvre together. "I always want to put a musk base on it, because I feel like it gives such a nice sexiness at the bottom," she explained. As for the name? Well, aside from it being a riff on her nickname, it stands as a testament to her entire career thus far: "We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word.”