For Its First Fashion Week, Opening Ceremony Is Bucking Convention

opening-ceremony-opPhoto: Courtesy of Opening Ceremony.
With Kenzo becoming one of the hottest tickets at Paris Fashion Week, owning half a dozen shops around the world, and repping a name that's synonymous with the fun side of high fashion, you'd think that Opening Ceremony would have already had a slot during NYFW reserved for years now. But, true to form, the brand doesn't quite do things according to "how it's done" and has waited until now to finally show its spring '14 collection at Fashion Week.
But don't expect a simple runway presentation to be all that Humberto Leon and Carol Lim have planned. WWD reports that in addition to the show, the NYC-based brand will host a marketplace of pop-ups, including its other labels carried in its shops at Pier 57. Called Opening Ceremony BTW (By The Water!), the marketplace will be housed in shipping crates, organized by brands including DKNY Exclusively for Opening Ceremony, Rihanna for River Island, Estée Lauder, Cocoa-Cola, Asia Dog, and Dominique Ansel Bakery. Opening Ceremony cronuts? Like it needed more reasons to get us to the show in September...now, we'll be there with our party hats on! (WWD)

More from Designers

There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...
It's almost a running joke in fashion that the most universally disliked shoes can (and do) make unexpected, sweeping comebacks. Case in point: The Ugg x...
After the models stormed the catwalk, '80s super style, for the finale of the Topshop Unique show, editors, buyers, and A-listers shuffled toward the door...
In a Fashion Month with many established brands attempting to revive their houses via designer switch-ups and step-downs (and some labels just opting out ...