Along with male cosmetics, the market for murses has increased. NPD Group, a market-research firm, reports that there's been a 3% increase in sales of male handbags in the last year. That might not seem like a lot, but we're talking about $957 million in sales since June 2012. "With more and more devices and tools to lug around in order to keep up their image, men are taking a page out of the women’s play book and gravitating to the bag,” NPD Group’s chief analyst Marshall Cohen explained.
Cohen has a point when he says men are carrying around more than keys, a phone, and wallet. Now, there are gadgets to worry about, as well as phone chargers, headphones, and fancy pens. Even if men only needed the original three essentials, today's fitted, skinny-tailored fashions wouldn't allow for it. So, it only seems natural that they tote a tote around, or throw on a backpack (sales for the latter rose 24% in the last year). According to BuzzFeed, Coach is set to increase its men's bag line by $600 million this year. After all, why not? There's no reason to put different accessories in a (gendered) box. A bag is a bag — although, we'd be a bit jealous if the men in our lives started rocking a PS1 before we did, but that's just envy talking. (Complex)