Yay! Liberty London Scores A TV Documentary Deal

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Liberty, one of London's most beloved department stores, has just announced that this autumn it is going to have its own three-part TV show called "Making Liberty." The 138-year-old institution has opened its doors to a documentary crew to record all of its comings and goings. As managing director, Ed Burstell, explains to WWD, "I think it will come out as a nice balance of the store’s family values and culture, but also being very modern and relevant. There’s a real focus on the business of fashion, they will be filming us at all the Fashion Weeks, seeing the strategy and the buying meetings; it will be a balance of that and the people that go into it."

Burstell will feature prominently in the show, as will Kate Brindley, head of marketing and communications, who says, "I really hope that "Making Liberty" will bring a new customer to Liberty and show people that perhaps haven’t visited the store in a while that we aren’t just seeping in our heritage, or resting on our (floral-printed) laurels, or just 'expensive.' We are a brand that thrives on innovation and we have something for everyone." Here, here — it is definitely a pure, unadulterated joy to lose an hour or two in Liberty. The shoe department leaves us breathless, and the beauty hall is a treasure trove of hard-to-find brands and cult-perfume labels. And don't even get us started on its jewellery department. Brava, Liberty — we look forward to getting to know you just a little bit better. (WWD)

Photo: Via WWD.

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