Yay! Liberty London Scores A TV Documentary Deal

Liberty, one of London's most beloved department stores, has just announced that this autumn it is going to have its own three-part TV show called "Making Liberty." The 138-year-old institution has opened its doors to a documentary crew to record all of its comings and goings. As managing director, Ed Burstell, explains to WWD, "I think it will come out as a nice balance of the store’s family values and culture, but also being very modern and relevant. There’s a real focus on the business of fashion, they will be filming us at all the Fashion Weeks, seeing the strategy and the buying meetings; it will be a balance of that and the people that go into it."
Burstell will feature prominently in the show, as will Kate Brindley, head of marketing and communications, who says, "I really hope that "Making Liberty" will bring a new customer to Liberty and show people that perhaps haven’t visited the store in a while that we aren’t just seeping in our heritage, or resting on our (floral-printed) laurels, or just 'expensive.' We are a brand that thrives on innovation and we have something for everyone." Here, here — it is definitely a pure, unadulterated joy to lose an hour or two in Liberty. The shoe department leaves us breathless, and the beauty hall is a treasure trove of hard-to-find brands and cult-perfume labels. And don't even get us started on its jewellery department. Brava, Liberty — we look forward to getting to know you just a little bit better. (WWD)
Photo: Via WWD.
Liberty

More from Fashion

Remember when Kim Kardashian wore bike shorts and the entire internet collectively freaked out? Well, it seems like she was on to something. Despite the ...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
You don't even have to explain yourself; it happens. We've all been there, an hour before we're supposed to show up to our buddy's Halloween party, and we ...
Laura Delarato and plus-size TRX trainer and pole dancer Roz Mays try on workout tops and talk about what makes a good plus-size workout top
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Jeans, sweater, booties, repeat. If you don't push yourself beyond this tried-and-true combination, fall dressing can get old...fast. Don't get us wrong...
If you're suffering from a case of the Mondays, Alessandro Michele has a cure. It involves an editorialized gathering of a few of our favorite things: ...
(Paid Content) When we're doing a good 'ol fall refresh on our wardrobes, we tend to throw our cash to versatile denim or of-the-moment outerwear. But now ...
This post was originally published on August 23, 2016. As great as summer dressing may be (the skimpy tank tops, breezy dresses, and super-short shorts ...
Meet Lulu Bonfils: artist, model, Instagram champ, and all around cool girl stomping on pre-determined model rules in sick combat boots
Plus-size fashion is a hot topic, no question. Just weeks ago, Tim Gunn went viral with a blistering takedown of the industry, which he says “turned its ...
Meet the invisible majority. Most American women are plus-size, but they make up less than 2% of the images we see. We want to change that. Beginning ...
I remember the very moment I first saw a plus-size woman in a magazine. I was on a flight from New York to Washington, D.C.; the magazine was Marie ...
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling ...