In the latest techie collaboration, video-editing app VideofyMe has teamed up with Giorgio Armani to create a new video filter inspired by the Giorgio Armani Eyewear Frames of Life campaign. The exclusive filter channels some major French new-wave vibes with its grainy, black-and-white effect, à la Jean-Luc Godard. The collaborative project invites users to submit short films of themselves donning their favorite sunglasses using the new filter and social media hashtag #FRAMESOFYOU. The best submissions will be shared across Armani's social-media platforms and on the Frames of Life website.
Waiting for VideofyMe to finish downloading? Get inspired by one of the submissions, featured below.
Photo: Courtesy of Frames of Life.