For fall, H&M hopped from one superwoman (Beyoncé), to another. Gisele Bündchen will appear in the Swedish brand's fall '13 campaign. A first peek at the shots were debuted in a pretty nontraditional place, however — Gisele's Instagram. Tucked in among some incredible shots of babies in infinity pools, dogs in sunglasses, and her really, really hot mom, Gisele introduces her new fall gig, wearing a shearling vest and a silk forest-green blouse, #nofilter needed. (@giseleofficial via Elle UK).