Why Did H&M Drop Cara Delevingne?



cara-delevingne-hm-1Photo: Courtesy of H&M
Grazia Daily is reporting that H&M is distancing itself from It model Cara Delevingne who's fronted H&M campaigns in the past, as well as walked in H&M's first runway show. The decision comes after a photo of Delevingne surfaced last month showing the model dropping a white plastic packet of powder (allegedly drugs) in front of her home. The brand has a notoriously hardline policy when it comes to drugs, even firing the seemingly untouchable Kate Moss from its roster during her own cocaine scandal. After the paparazzi incident, H&M told The Daily Mail they'd be reviewing Delevingne's story: "We have a zero tolerance policy towards drugs, and this also forms part of our advertising policy. Our team will evaluate the evidence over the next few days. If the story is true, then we will take action."

A spokesperson from H&M seemed to confirm to The Sun that a decision was reached. "She is not a model with us and I think there was a misunderstanding that she was the face of H&M. We just used her for the show." They also mentioned that there was "no particular reason" to use Delevingne in the future as well. (The Sun on Sunday)