Photo: Via WWD
So, "smurf-ume." It's a thing. On August 9, a Smurf-inspired fragrance line will launch, in conjunction with the new film The Smurfs 2. The line will be sold exclusively at Toys 'R' Us, and will include four Eau de Toilette options ("Blue Style Smurfs 3-D Collection") plus an Eau de Parfum entitled Smurfette Blue Magic. The weirdest part? While the Smurfette scent is for women, the "Blue Style" line is a unisex line for children between 5 and 10 years old.
What do these fragrances for children smell like? Apparently, the notes include delightful things such as pink pearl apple, melon, pink jasmine, and something called "angel white lilac." The Smurfette scent, on the other hand, "is a more sophisticated fragrance," according to Antonio Lemma, chief executive officer of First American Brands, Inc. It includes red raspberry, hyacinth, and sheer amber.
We're not sure we'd get into these scents — or that we'll be giving them to the kiddies in our lives — but WWD has reported that the first-year projected sales for the entire Smurf fragrance line is expected to reach five million dollars. So maybe the joke's on us? (WWD)