The e-commerce experience will include women's, plus-size, men's, teens, and children, and exclusive "online-only" items you won't even be able to find at the NYC flagship. Additional — ready for this? — H&M home will also be available (GAAAAH!), which is something you can't even find in stores in the States. But wait — there's more! The Paris Fashion Week collection wares will be exclusively pre-offered on H&M.com on August 22 (the show itself will take place in September…how's that for efficiency?).
To celebrate, H&M is kicking off a user-generated contest called "50 States of Fashion," in which they'll search for the top "H&M look" based on your Instagram (check out the entries, here).
H&M, we hold no grudges. Harbor no resentments. Even though it took you a million years to finally embrace e-commerce, we're here for you. Now excuse us for a couple hours. We're busy.
We spoke too soon! The waiting game is coming to an end, and H&M will be launching its e-commerce site this August. We just received confirmation via H&M's Twitter, via Glam.com's Twitter, that one of our beloved fast-fashion destinations is about to make shopping even faster.
While the official launch date has not been revealed, just take a mental note that come next month, you have a very busy day of PJs-wearing, not-moving, shopping-from-the-comfort-of-your-home fun, all thanks to H&M. Now, excuse us — we have cartwheels to do.
Photo: Courtesy of H&M
Initial Article by Gina Marinelli