Why France Is Changing The Term For Binge Drinking

A language says a lot about the society that speaks it. Take Iceland, for example — the country has 40-plus words for "Green." The same theory goes for the French; we can all agree its language perfectly embodies that, well, je ne sais quoi they have. And now, it seems the country is trying to use language to improve the way they think about binge drinking — they're officially changing the term from the Anglo-borrowed "le binge drinking" to "beuverie express," literally meaning "fast drinking." At first listen, we have to say that it sounds way more fancy than scary, (and not unlike a place to grab a croissant at the airport).
While the change, made by the French General Commission of Terminology and Neology (yes, that's a real thing), is in part an effort to protect the language from outside sounds (read: English), it's also to help counteract the growing popularity of binge drinking in the country. France, which until recently prided itself on the slow-sipping of luxurious wines, has seen alcohol-related visits rise 30 percent in the last three years. So, it's no surprise that officials chose a new term with a much more ominous meaning — the "massive absorption of alcohol, generally in a group, aimed at provoking drunkenness in the minimum amount of time," to be exact. There's certainly no way to misinterpret that. (The Guardian)
Advertisement
winePhoto: Via The Guardian
Advertisement

More from Wellness

Falling asleep is a natural process, so it should be easy, right? Ha! We wish. Of course, we've all had trouble getting to sleep at some point. But for ...
In New York City, fitness studios are like restaurants: you have your go-tos, the top-reviewed places you're willing to spend your dollars on, the hidden ...
We're great fans of accessorizing in the bedroom. Au naturel stimulation is wonderful, but sex toys can do things that people just can't. The sex toy ...
When it comes to rock climbing, an all-or-nothing approach is key
"How can I make sure I'm getting my vitamins?" is actually a very loaded question. The answer? It depends on who you ask. If you're talking to someone ...
We thought we couldn't love Emma Watson more, but she just proved us wrong. She's more than just Hermione Granger — she's also a Brown University graduate...
The year is 2004: Everyone is talking like Napoleon Dynamite ("Whatever I wanna do, Gosh!"), Britney Spears just married K-Fed, and YouTube...doesn't exist...
(Paid Content) In this age of label-aversion, hookup apps, and social-media flirtation (nothing says romance like a DM, right?), few would disagree that ...
An after-work drink has long been the cure for a bad day, this you know. But new research points to exactly why that glass of rosé works so well — and so...
When Brad and Lin Mitchell's daughter arrived six weeks early, they spent a lot of time in the hospital with their newborn, Lillian. The couple truly ...
It's hard to ignore that we are at a pivotal moment in history in terms of women's reproductive rights. But in addition to being an issue at the forefront ...
As a Kansas City native, there are few things I love more than our local theme park, Worlds of Fun. Seriously, it's my absolute favorite. I get season ...
Even if you're not working up to your bench press PR (or know what that means — no shame), it's still a great idea to do some strengthening and stretching ...
UPDATE: Unfortunately, the video in question has been removed for copyright infringement, but you can take a look at a teaser here. If you recall, back ...