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When a little birdie told us that Proenza Schouler had unveiled its fall ’13 campaign, we were met with goose bumps — in more than one way. With models strutting some Proenza plumage (and paired with coordinating winged ones), the scheme explores the idea of air, purposing atmosphere and light to evoke an ephemeral-yet-brooding mood. Shot by photographer virtuoso David Sims, Sasha Pivovarova appears alongside a few feathered friends in a series of five advertisements.
The full campaign won’t be published until September, but the few images we’ve seen surely forecast heavy doses of texture. Constructed with thick wool, tweed on steroids, and three-dimensional frocks, there’s more emphasis on the inevitable cold than there is an attempt to siphon summer into autumn. As we all know, birds of a feather flock together, so in hopes of adopting Proenza’s unmatched decorum, we’ll definitely be loading up on heaver textiles the coming season.
Photos: Courtesy of Fashion Copious.
At this point, you’ve probably spent a good amount of time waltzing about and finishing up any last-minute shopping. Sure, the main reason you venture into the city’s best boutiques is to walk out with a boatload of goodies for your peeps, but we think a retail visit can be a prime Instagram moment, too. So, be sure read
If you've been good this year, you've already crossed all the names off your list and wrapped every last box. You can sit back, and enjoy your egg nog. Meanwhile, the procrastinators of the world (here, here!) are scrambling to find quality gifts that don't completely reveal exactly how long we waited to start our holiday read