As WWD reports today, the actress has been welcomed to the team and will be lending her hand and influence in the creative, merchandising, marketing, and advertising aspects of the brand. And, while Diaz has no previous fashion experience, the New York label does not want you to confuse this with just another celebrity endorsement. She is here to work with, not just wear, the goods.
The first collection for Diaz will premiere next spring; however, Pour La Victoire will initiate a "Cameron’s Picks" curation for the holiday. Sound like a celeb endorsement? Well, we think Diaz deserves a real chance to show that she's got the fashion and business chops to back it up. Perhaps there truly is something about
Photo: Via WWD