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If you ask us, the best kind of ads take the road less traveled. Smashed guitars, animal friends, deuces — these kind of details matter. And Stella McCartney's playful new photos for fall '13 are as uniquely awesome. Proving that the swimming pool is just as much a winter recreation, McCartney submerges her collection of oversized coats in crystal waters for the new fall shots, while models Suvi Koponen and Chiharu Okunugi wade and pose.
But, not every look is all washed up. Some of the images in the campaign — lensed by Mert Alas and Marcus Piggott — also capture McCartney's designs street-side. And, dry. Of course, for the sake of a stunning ad campaign, we say why not jump into the deep end? Then again, if anyone ever threw us in the pool while wearing Stella, we might be singing a different tune.
Click ahead to see the slightly soggy snaps, and visit the brand's site to view the fall '13 campaign video.
Photo: Courtesy of Stella McCartney
Marc Jacobs and Zana Bayne are making it even easier to explore your kinky side this Valentine’s Day. The ready-to-wear designer teamed up with Bayne — who's renowned for her provocative lingerie — on a six-piece capsule featuring leather heart-shaped pasties, collars, and cuffs that are decidedly naughty, not nice. read
Whether you’re an
organic-or-bust kind of gal or you’re just starting to ponder the benefits of
pesticide-free produce, chances are there are some all-natural products you’re just not convinced work as well as their conventional counterparts. Like
aluminum-free deodorant. Or, cleansers that’ll supposedly disinfect read