In celebration of their new campaign, our beloved denim brand is taking over Selfridges’ giant Denim Studio on July 18, to throw a bash hosted by no other than their fierce campaign frontwoman, Georgia May Jagger. You'll have the chance to meet the model (and score a signature), dance your butt off (there will be some very cool DJs on the decks), and enter an Instagram contest giving you the chance to bag yourself some seriously covetable prizes. Condoning the art of the selfie just this one time, we encourage you to snap yourself in your denim, tag @hudsonjeans in your post with the hashtag #letyourselfgo, and then cross your fingers that you win the £1000 to spend at Selfridges, and a year's supply of jeans— that's right, a whole year's supply. Quick, grab your iPhone!
When: Thursday, July 18, from 6 to 9 p.m.
Where: Selfridges' Denim Studio, 400 Oxford Street, London, W1A 1AB; 0800 123400.