Yorke also extended the protest to another streaming site, Rdio. Producer Nigel Godrich took to Twitter and used slightly more colorful language to get his point across. The group believes the equality of artist profits and Spotify profits is out of whack, and stripping the service of their music is their way of keeping the money out of shareholders' pockets. It's an act both Yorke and Godrich hope will inspire others to join as their message spreads.
Make no mistake new artists you discover on #Spotify will no get paid. meanwhile shareholders will shortly being rolling in it. Simples.— Thom Yorke (@thomyorke) July 14, 2013
“your small meaningless rebellion is only hurting your fans ... a drop in the bucket really” No we're standing up for our fellow musicians— Thom Yorke (@thomyorke) July 14, 2013
for me In Rainbows was a statement of trust .people still value new music ..that's all we'd like from Spotify. don't make us the target.— Thom Yorke (@thomyorke) July 15, 2013
The valour of Yorke's decision is admirable, but how effective will it be? There's still the issue of torrenting and YouTube-to-mp3 sites; stripping the Internet of Radiohead's music completely would be nearly impossible (and a poor business move). If enough artists follow suit, Spotify will have to rethink their strategy, but for now all the company has to say is: "We’re 100% committed to making Spotify the most artist-friendly music service possible and are constantly talking to artists and managers about how Spotify can help build their careers,” as a rep wrote to Variety. Let's hope, because our rainy-day playlists have some serious holes in them now that In Rainbows and The Eraser are gone. (Variety)
Photo: Courtesy of Xl Recordings.