Megan Rose Dickey of Business Insider swallowed the red pill and took it upon herself to figure out just what makes the game so appetizing. For starters, you never "lose" in Candy Crush Saga. Unlike games where you're forced to start over if you fail a level, you remain on one level until you succeed. This can be done over any platform, too; your iPhone, iPad, Android etc. — the game never leaves you. Plus, the creators knew the power in gifts, and decided to randomly reward players at any given time with lifelines and tools to help you along the way. But, they also created a false sense of mastery, as in you feel like you're accomplishing something difficult and important when you're really just wasting time. And even if it's still too hard for you, and you lose a life, you're not dead forever; the game revives you in 30 minutes, thus instilling this "compulsion loop" that keeps you coming back for more.
You are forever progressing, and therefore always winning, and who could say no to that? Who cares about a couple hours of sleep lost here, a wasted lunch break there – you're a winner! Be a winner! Choose life! (Business Insider)
Photo: Courtesy of King.