Karl Lagerfeld does not have time for magazine ads or commercials when it comes to marketing his sunglasses line. Nope, you're going to have to work for those sunnies. And by work, we mean play the Karl Lagerfeld computer game. Yep, Karl has created an online experience that has players tapping into their inner klepto trying to click his glasses right off his face.
Je veux les lunettes de Karl will be up for one month, and anyone who possesses the ninja-like skills it takes to knock Karl's glasses off will win a pair of his sunglasses and/or a Tokidoki figurine of the designer himself. We're warning you, though, this isn't some easy feat. Karl will taunt you, tap his foot out of impatience, and maybe pretend to snap some photos if you move too slow. Take too long, and he's out. "Karl has no more time for you," he'll say before ending the game.
Unfortunately, only the French can win the prizes (major womp), but that shouldn't discourage from at least trying your hand at stealing his glasses. You probably shouldn't add "Stole Karl Largerfeld's Glasses" to your resume, but you can certainly walk about with your nose a little bit higher knowing you've de-shaded the forever shaded one. (WWD)
Photo: Courtesy of Je veux les lunettes de Karl.