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We love it when local talent joins together to produce inspiring work in this big sprawl of a city — it kind of makes our hearts sing. So, when we saw L.A.-based Bunch Mag's first installment in a brand new lookbook series, we felt all sorts of aflutter. The inaugural spread features vintage treasures from local Etsy shop, Fair Season, and it's a match made in sun-washed, pastel-hued heaven.
The lookbook is much more than just pretty pictures (though trust, it has that going for it in spades) — it's also a shoppable experience that, when viewed in full-screen, allows us to click on through to the featured shop's wares should we see something calling our name. How's that for instant gratification? Fair Season's darling cardigans and perfect floral frocks look positively charming thanks to Amy Chin's understated styling and Lani Trock's dreamy photography. Oh yeah, what's that we were saying about talented forces joining together? So, before you head off to that garden party, sunny afternoon picnic, or girls brunch, recall this 'lil lookbook here. Let's just say it'll provide enough sartorial and mood inspiration for days. And don't forget to visit Bunch Mag for the full interactive feature right this pretty way!
Photos: Courtesy of Bunch Mag.
Holiday. Even the word makes us want to do a little in-seat dance. You book the time off work, you block it off in your diary, you book an ace hotel, and you go on to tell freaking everyone about it. Hotels, after all, have a way of making or breaking a holiday, and there’s nothing more disappointing than arriving at read