Marc Jacobs has finally made our dreams come true by launching a full, no-holds-barred color cosmetics line in partnership with Sephora. The line includes everything from concealer and inky-black liners to the cutest-ever mini nail polishes, reports WWD. Although color cosmetics are considered to be risky business for designers, Sephora is so confident in the success of Jacobs' line that the brand is launching simultaneously in all Sephora stores in the U.S. and Canada on August 9th — a first for the beauty retail giant.
Part of the reason why the Sephora team is so confident in the success of Jacobs' line is the designer's commitment to being completely hands-on in whatever he creates. Says Jacobs: “We spent a lot of time developing materials and choosing the colors....the color palette tells a story and that story is based on a spirit. I chose different types of characters, such as an ingénue.” The line includes bright colors and luxe finishes that the designer himself hand-picked — even the eyeliners and mascaras (referred to as the "Blacquer") were inspired by a black lacquered table in the designer's home.
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Never one to shy away from the bold, Jacobs claims that the only product you won't find in his line is a nude palettte. Says the designer: “I don’t like natural, that’s a little lazy. But I think there is just a kind of honesty and an ease and an irreverence with this.”
We can't wait to put this line to the test — which product are you dying to try first?
(WWD)
