Zac Posen Does Bridal...David's Bridal, That Is

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In his first foray into the world of weddings, Zac Posen is preparing to debut a bridal- and occasion-gown collection for David's Bridal this February. The collection, Truly Zac Posen, will range from $850 to $1,350 for wedding gowns and $195 to $225 for others. David's Bridal has previously seen great success with their White by Vera Wang label, and executives approached Posen in search of a "dramatic red-carpet movie star" aesthetic.
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It makes sense — Posen does have some experience with big-day dressing after helping out a few famous friends, like Coco Rocha. With four other separate lines under his belt, you'd think a person might be stretched a little thin, but a designer of Posen's talent and stamina clearly has no problem channeling creativity into multiple outlets. He told E! that his previous experience designing "custom, one-of-a-kind bridal pieces for very rare, lucky women that can fit into our very crazy schedule" was the inspiration for this line, which he hopes will translate to "a price point and that could reach a lot of women." As if we weren't excited enough, Posen Instagrammed a close-up of one of the gowns, and it looks like something any bride could get behind! (WWD)
Photo: Via Instagram.

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