It makes sense — Posen does have some experience with big-day dressing after helping out a few famous friends, like Coco Rocha. With four other separate lines under his belt, you'd think a person might be stretched a little thin, but a designer of Posen's talent and stamina clearly has no problem channeling creativity into multiple outlets. He told E! that his previous experience designing "custom, one-of-a-kind bridal pieces for very rare, lucky women that can fit into our very crazy schedule" was the inspiration for this line, which he hopes will translate to "a price point and that could reach a lot of women." As if we weren't excited enough, Posen Instagrammed a close-up of one of the gowns, and it looks like something any bride could get behind! (WWD)
Photo: Via Instagram.