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Whether you're looking for the perfect dress or the best beauty buys, shopping can be a gamble — and not just for you. Store owners also feel the pressure of choosing the right merchandise. To dig a little deeper, we went behind the cash register with six successful Chicago buyers to get the tricks of the trade they use to get you to spend your next paycheck. From the indie and mainstream finds at Sofia to the beauty product bonanza at Aaron's Apothecary, the method behind the buying madness lays ahead.
Photographed by Grace Willis
Never before has the gap between drugstore and prestige products been so small. Which, to anyone on a budget, is some really good news. In fact, many affordable formulas are just as good, if not better, than their pricier counterparts. The challenge, instead, is navigating the selection. After all, aisle A6 at your read
After sitting out Milan Fashion Week — doctor’s orders — Kendall Jenner will soon be heading to Paris to rule the runways once again. On the way, she swung through New York City yesterday, and we sure ope she was just killing time during a layover, because Kendall was spotted at JFK sans winter coat. Said doctor read