Whether you're looking for the perfect dress or the best beauty buys, shopping can be a gamble — and not just for you. Store owners also feel the pressure of choosing the right merchandise. To dig a little deeper, we went behind the cash register with six successful Chicago buyers to get the tricks of the trade they use to get you to spend your next paycheck. From the indie and mainstream finds at Sofia to the beauty product bonanza at Aaron's Apothecary, the method behind the buying madness lays ahead.
Photographed by Grace Willis
In 1991, there were only two women members of the U.S. Senate. Alarming, yes, but when it comes to restroom privileges, we'll allow that these two women were expected to share one. Understandable. However, in 2000, the number of women members increased to nine. Those nine women were still sharing that same bathroom. We get read
Our recipe for the perfect e-shop goes a little something like this: a dash of indie, a dose of big-time powerhouses, and an ounce of style inspiration. In other words, we crave a site that can suck us in and get us lost for an entire afternoon — screw work, right? And, that’s where online mecca Les Nouvelles comes in. read