Need more proof that natural beauty is growing and growing and growing? Seventh Generation, best known for its line of natural-home products, is branching out into skin care with a line of serums (or, as they call 'em, Boosts). The brand already has a personal care line of body washes and lotions, but it's now upping its green game — and we're way into it.
Meant to be applied after cleansing, the six serums — Hydrating, Soothing, Rejuvenating, Clearing, Firming, and Protecting — are free of parabens, phthalates, and synthetic fragrances. We've been playing around with the Boosts blends for a couple of months now, and we're impressed by how lightweight they feel on the skin. (Thanks to the essential oils, their scents hit that fancy-spa note we love so much.) And, while they're meant for the face, we've been treating our legs and arms with them, too. At just under $15 a pop, it's a way to go green all over without dropping too much, y'know, green.
Seventh Generation Boosts, $14.99 each, available at Walgreens in July.