OCC Launches Gloss Stain, Has Drag Queen Models, Is Officially The Coolest

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VlD_q-9_EsheqnJVKqqp5_0qFzGmbjLzu3Fjdr1gd-E,wSC9YNPDHoavv5jC9EPQr6MngWIUB3k_985ddWKMPdk,254tMHDEsCIHm-BOnTTk45yaCtTcyxi5T3VTh-jo1VAIt's recently come to our attention that we kind of adore Obsessive Compulsive Cosmetics. What's not to love? Their products aren't just completely vegan, they're amazingly high quality, and the heavily-pigmented colors are consistently efficacious and all-around delightful. Plus, the company's heart is in the right place: When they launched a special Lip Tar shade specifically to benefit the gender confirming/affirming surgeries of January Hunt, one of their employees, we couldn't remember ever feeling so moved and impressed by the motivations behind a product.

So, obviously, we jumped at the chance to attend the launch of Lip Tar Stained Gloss, which debuts today. That's right people, there's a whole new Lip Tar in town. As much as we love our matte lip tars, a little bit of glossy "transparent, yet concentrated color" sounds like what's missing from our lives — or at least our pouts.

Mostly, though, we were excited for the announcement of the brand's very first faces: None other than celebrity drag queens Willam, Vicky Vox, and Detox of RuPaul's Drag Race. We love a good gender-bending situation, and who better to represent the new stained gloss than three legendarily glamorous, professional queens?

To celebrate the new faces, OCC also released sets of Lip Tars with matching nail polishes and a collectable photo of one of the new models wearing the shade (in case you still doubted that they have your best interests in mind). We were most excited about Vicky Vox rocking the Grandma set: A clean, classic coral that is perfect for summer. "Grandma doesn't mean old," says Vox, "It means hot and sexy bitch."

We spoke with Vox about the new stained gloss line, which she says she prefers to the traditional matte. She grabbed our hands emphatically and said, "I only have to put it on once a night. And I really like that I can feel it there, you know what I mean," smacking her lips to demonstrate. She added, "It literally looks like stained glass." We couldn't agree more.

By choosing the Queens as their new faces, OCC is clearly working to challenge the cultural norm about who gets to be considered beautiful, rather than reinforcing it. In an industry where all too often queer identities are rendered invisible, this is a refreshing approach, indeed. Regarding the casting of their models, OCC founder David Klasfeld says, "OCC is about filling in the gaps. When we started out, we didn't want to just make lipsticks — we wanted to make an amazing product that's vegan and cruelty-free. And when it came to choosing the three faces, they're so politically conscious — they made a Chick-fil-a video, a Real Women Vote For Obama video. It was just a perfect parallel for our brand."

The new Lip Tar Stained Gloss s available in six shades: Voyuer, a yellow glaze; Androgyne, a psychedelic orange; New Wave, a neon pink; Meta, a red orange; Jealous, a popsicle pinkish red; and Rhythm Box, a purple burgundy. We'll take one of each, please.

Obsessive Compulsive Cosmetics Lip Tar Stained Gloss, $18, available at Sephora.

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Photo: Courtesy of OCC.