We Are Thoroughly Invested In The Outcome Of This Important Election



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After one too many encounters with those agressive spritzers at the department store perfume counters, we've learned the hard way that not all scents are created equal. Apparently, the experts over at The Fragrance Foundation agree with us — that's why they are inviting consumers worldwide to vote for their favorite perfume from an edited list of fragrance finalists in its first-ever Consumer Choice Awards.

The scent competition is stiff: Voters will have to choose between Chanel Coco Noir, Marc Jacobs Dot, Gucci Premiere, Justin Bieber's Girlfriend, Lady Gaga Fame, and Lancôme La Vie Est Belle. Not to forget the male fragrance nerds of the world, there's also a men's category, which features A Men Pure Leather by Thierry Mugler, Giorgio Armani Acqua Di Giò Essenza, Montblanc Legend Eau de Toilette, or Vince Camuto For Men.

Sign up to vote by heading to the Fragrance Foundation website and clicking Smell & Vote. After entering in your info, you will receive a nifty lift 'n sniff ballot where you can sample all of the scents. Once you know which one you think deserves the winner's crown, head back to the site and click on Cast Your Vote. After entering your email address, select your most beloved perfume and…that's it!

The voting ends on May 31and the Fragrance Foundation Consumer Choice Award winners will be announced and honored at the annual The Fragrance Foundation Awards event on Wednesday, June 12, 2013 at Lincoln Center in New York City. We love that we get to say this: Time to start sniffing!

Which fragrance do you think will win?

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Photo: Courtesy of The Musmanno Group