Jimmy Choo is casting off its ultra-glamorous outlook and taking a whole new direction, according to Sandra Choi, the brand’s new creative director. The designer and niece of the man himself, explains her vision for the brand: "It's time to give this place a shake. Jimmy Choo is that sexy, strappy, stiletto thing — but it can be something else, too. [The new Choo woman] doesn't need to get her hair done, and she has a sense of attitude which is, 'You know what? This is me.'"
Choi has worked at the label since 1989, and while she no longer speaks to her uncle (they fell out when she stayed on at the company after he sold his stake in the business), we look forward to seeing how her vision for the company becomes a reality. Watch this video to discover a little more about Choi's creative vision. (Vogue)
In the last year, shower shoes were given a makeover from the likes of Chloé and Rachel Comey. Birkenstocks received the high-fashion treatment from Givenchy (and a fast-fashion one from Zara). And now, Opening Ceremony has thrown itself into the nostalgic, "ugly" fashion ring with an upcoming collaboration with Teva. read
Not to toot our own horns, but…toot. We've been nominated for two Webby Awards, and we're absolutely over the (total lunar-eclipse blood) moon about it.
We're in such good company, too, and we're so proud and humbled to be ranked among friends and peers like Into The Gloss and Net-A-Porter. But, this is a read