If you feel like the Olympics just happened…you're right. The '12 summer Olympics just wrapped up this August, but H&M is already gearing up — literally — for Sochi '14 and Rio '16 by preparing clothing for Swedish athletes for the upcoming winter, summer, and Paralympic Olympics for the next four years. H&M will outfit the athletes for the opening and closing ceremonies as well as a variety of gear for training and leisure.
Not a world-class-level athlete yourself? Fret not — H&M, being the hoi polloi-friendly retailer it is, is also launching an Olympian-co-designed range of sportswear, which will go on sale January '14. (WWD)