Zac Posen's New Target Collab? It's Not What You Think



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It seems like almost anything can be "designed" nowadays, and while we love that some of fashion's best creative types are getting more opportunities to share their work and actually make money off of it, sometimes we're not sure of the point of it all. Target collabs have been an amazing phenomenon both from a business and consumer perspective, but the latest has us scratching our heads a bit.

Zac Posen teamed up with John Frieda to design this custom Precision Foam home dye packaging, exclusively available for Target, and what that means is basically just a strip of Posen pattern across the center of an otherwise-normal box. Luckily, though, there's more to it! The collab also includes a mini-set of awesome hair accessories in Posen's signature happy-go-lucky, youthful but wearable style. And hey, we're gonna choose to look on the bright side here, because when great hair meets great fashion, everyone wins.

Photo: Courtesy of John Frieda.