The Wall Street Journal reported yesterday that H&M's head of investor relations, Nils Vinge, is confident the company will open its online shop to the U.S. "...sometime this summer." Our fingers are crossed. With all the recent H&M news — announcing its collaboration with & Other Stories, snagging Beyoncé as the face of its summer campaign, and bringing COS overseas — it would only be appropriate for the brand to go online.
Our hopes have been squashed before, though. H&M was supposed to launch its e-store before last year's holiday season, but obviously that didn't happen. Here's to a future where we can get our Beyonce/COS/Swedish-style fix on the web, but H&M, we are warning you: Our hearts are tender. Be gentle. (Racked)
Image: via Racked.