The store is holding a fun Instagram contest called #BeYourSelfie. Simply post your "selfie" snaps (or favorite pink Benetton item) and you'll be entered to win a $300 shopping spree. It's that easy. If pink is not for you, no worries. It's the first of many hues in a series of spring color events that are guaranteed to flatter every skin tone.
Benetton, 520 North Michigan Avenue (between Grand Avenue Illinois Street); 312-494-9156.
Photo: Courtesy of Benetton