That's precisely why we're so pleased H&M’s newest brand & Other Stories has finally opened its doors on Regent Street. The store is different from its parent business and its minimalist sister Cos. Instead of offering what you've come to know and love from those staples, & Other Stories is focusing on some very cool indie collabs, partnering up with designers such as Clare Vivier and The Lake and Stars. Oh, and there's a fully kitted beauty department, too. We’re sure this high-street newbie will be the next big thing in affordable shopping. Trust us, it's what we do.
Photo: Via Vogue