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Better Than Natural? Alexa Chung Is The New Face Of L'Oréal Professionel

We like to think that everything about Alexa Chung's bed-head look is all-natural, but of course, nobody's that perfect all the time. Lucky for us, though, we've now got a surefire way to achieve at least one aspect of her enviable style: The It Brit just booked a gig as the new face of L'Oréal Professionel INOA Colour.
The line's INOA Mocha shade is purportedly closest to Alexa's current shade. This is one of the larger campaigns she's booked, a sign that her career is far from over. It's for L'Oréal Professionel, not L'Oréal Paris, so don't expect to see Alexa flipping her hair and working the whole "Because I'm worth it" thing. (Bummer.)
Image via Grazia Daily.