Levine has actually been pretty hands-on in the process. And when it comes to his inspiration, he's going halfsies between a giant mood board of rugged Old-Hollywood actors, as well as photos and tips from fans themselves! We caught up with the star in between design sessions to find out what he really thinks when it comes to women's clothing, first-date attire, and, of course, being among the most-naked guys on the Internet.
How do you want your line to be different from other celebrity clothing lines?
"I want it to be made well. I want it to be tasteful. I want it to be classic and simple. I want people to say, 'Oh my god! This is actually really good' when they expected it to suck."
Is there anything your fans could suggest that you'd have to veto?
"Probably a lot of things, but for every ten weird things there’s always one good one; for every fifty bad ones there’s always two good ones, you know? There are a million different ideas out there — I’m just trying to find the right one. Any way the fans can contribute to the creative think tank is a good thing."
Any particular fan uploads so far that you really liked?
"I can’t be giving away all my secrets! I have to leave something to the imagination.
Do you prefer to be shirtless or shirted?"
"I think it’s hilarious that anyone wants to see me shirtless. It’s so funny. Maybe I’ll make a clothing-less line. It’ll be the most unique line ever: how to present nudity. I’m going to have to work on that. It’ll be very avant-garde, very advanced. I’m not sure the world is ready for that yet."
That’s heavy stuff. Your line is menswear, but is there anything you like to see or don’t like to see on a woman?
"I think women look great wearing men’s watches — a big, chunky watch. Men’s shirts also look good on women...just the shirt, that's what I prefer. There’s a lot of mixy-matchy things that you could make into unisex that I’m sure we could work on."
Is there anything a woman could wear that’d be a turnoff for you?
"Too much perfume and too much makeup. Yuck."
What would you wear on a first date?
"Well, it depends on what you’re doing. I always like to dress up in a tuxedo and tell the girl to dress real fancy. I like to pick her up and go to McDonalds in a tuxedo."
Does that usually go over well?
"It’s my move. You don’t have to shell out a bunch of money on the first date."
Well, you already paid for the tux…
"It’s a good, spontaneous, romantic thing you can do that’s also cost-effective. What if you don’t like the person? It’s only the first date. It’s the first time you’re hanging out — do something quirky and romantic. You don’t want to show it all off on the first date, you know? Dress fancy, but go to McDonalds. Her world will be so rocked. You might be able to take her to the opera afterwards. If you don’t like her, you can just take her home."
Oh, okay, so you will take her to the opera afterwards?
"If it was a nice date and you had a good time eating your french fries and Big Mac in your tux, yeah! It’s all funny. If you don’t like the person that much and you can tell it’s not going well, then you just drop ‘em off and they'll think it was really sweet, really cool. If you like them, you take them to the opera. I’ve never been to the opera by the way. I don't know what I'm talking about."
What’s your favorite tattoo? ...It doesn’t have to be a visible one.
"My lucky number, 222. It's also the name of the new line. That’s not coincidental. It’s just my lucky number. I don’t know, I just chose it when I was fourteen because it was showing up everywhere."
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Photo: Andrew H. Walker/Wire Image/Courtesy of Alison Brod PR.