This Is Personal: J.Crew Debuts An In-Store Styling App

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J.Crew Very Personal Stylist's Instore App Experience from Gin Lane Media on Vimeo.



The thing about J.Crew is...well, it's just great. Wearable basics meet fashion-forward statement pieces? What's not to love! There's just one catch. The catalogues are so immaculately styled, every bit so perfectly placed, that it's easy to wander off into dreamland — and then find yourself in the store wearing a totally hideous combination, wondering where you went wrong.

Well, those days are over. The beloved retail chain, and creative brainchild of Jenna Lyons, has just launched an in-store styling app called Very Personal Stylist. It's an extension of the brand's already well-known Personal Stylist program, but free of charge and available on handy, in-store iPhones at the Columbus Circle (NYC) and Santa Monica (CA) locations, with more to come throughout 2013. Designed by Gin Lane Media, in collaboration with Partners & Spade, the app is a carefully-designed, ultra HD adventure through 12 style stories — six for men, six for women, complete with plenty of tips and tricks along the way.

Get a taste of the new feature in the video above. It's fun, but there is one side effect: We're pretty sure there's a 100% guarantee that you'll stop in at your nearest J.Crew in the next few days.

Video/Photo: Courtesy of J. Crew.