With only three weeks into January, we have to give a big round of applause for the fashion companies that have taken their resolution to go green quite seriously. While, yes, it was all the way back in December when we first heard news that mass retailers like Zara, Mango, and Levi's would be partaking in Greenpeace's global Detox campaign, the next company under the microscope will be stepping up with a bit more sex appeal...and wings.
Following the Greenpeace investigations, parent company Limited Brands says it will join the efforts to complete a major detox by 2020, making Victoria's Secret one of the latest brands to work toward a greener future. Aptly calling themselves "detox angels" (Yep, they went there.), Limited Brands says that it plans to clean up production as to not hurt the environment at large and "eliminate hazardous chemical use” in products. Specifically — and more horrifically — this would apply to "a hormone-disrupting phthalate in underwear purchased from Victoria’s Secret in the United States," according to the Greenpeace press release.
Wait, what? If these claims are true and, like us, you shudder at terms such as "hormone-disrupting," this discovery could not come any sooner and, hopefully, will act as the resounding wake-up call for brands and consumers — angels or otherwise — to clean up their habits. For good. (Greenpeace.org)
Photo: Courtesy of Victoria's Secret