If you ask us, it's not just the high-fashion collabs and low-price points that have made H&M such a retail powerhouse. The Swedish brand has solidified its staying power with its eco-friendly initiatives, and now, the latest campaign shots have come packed with serious star power. As the face of the newest H&M Conscious collection, French model, singer, and actress Vanessa Paradis captivates in these just-released images.
While the model may have an impressive résumé (she's one of the faces of Chanel beauty), this new partnership is a natural fit to say the least. Dressed in appropriately earthy pieces of the Conscious line — including moss-green jackets and floral prints — Paradis looks ever the ethereal beauty and perfect spokesperson.
In her words, the actress fits in perfectly with the brand due to their common appreciation for eco-friendly shopping and extending clothing life, but it also doesn't hurt to have the high cheek bones, cascading set of curls, and completely charmingly gapped smile either.
The collection will debut in late March and will also work in tandem with H&M's other ethical initiative, I:Collect. (WWD)
Jump to page two for more shots of the new face for H&M Conscious.
Photo: Courtesy of H&M
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