When Christopher Bailey said that Romeo Beckham "really stole the show" during Burberry's spring/summer '13 campaign shoot, the man wasn't lying.
Whether you fall into the camp that thinks Romeo Beckham was the greatest gift to modelling in 2012, or you believe the whole thing was just a headline-grabbing opportunity to feed certain famous parents' egos, there's no denying that the boy has major charisma.
And just to prove the point, Burberry has released a video showing just how much Junior Beckham was the life and soul of the Mario Testino shoot.
The gap-toothed 10-year-old charges around the place - probably after consuming too much fizzy pop — in eye-frazzingly metallics as well as the brand's heritage trench coat. He's clearly inherited some of his parents' fashion genes because he manages to pull off the impossibly tricky-to-wear blue metallic leather shirt with aplomb. Don't you think?
Watch the video below and let us know what you think — is this kid super-cute or just a little too precocious?