Whether you fall into the camp that thinks Romeo Beckham was the greatest gift to modelling in 2012, or you believe the whole thing was just a headline-grabbing opportunity to feed certain famous parents' egos, there's no denying that the boy has major charisma.
And just to prove the point, Burberry has released a video showing just how much Junior Beckham was the life and soul of the Mario Testino shoot.
The gap-toothed 10-year-old charges around the place - probably after consuming too much fizzy pop — in eye-frazzingly metallics as well as the brand's heritage trench coat. He's clearly inherited some of his parents' fashion genes because he manages to pull off the impossibly tricky-to-wear blue metallic leather shirt with aplomb. Don't you think?
While he's still a few years shy of a Vogue shoot, we reckon we'll be seeing a whole lot more of Romeo in 2013.
Watch the video below and let us know what you think — is this kid super-cute or just a little too precocious?
Photo courtesy of Burberry