The video is full of cryptic hints, which may or may not have anything to do with anything. But there's no doubt that Wang & Co. knew exactly which conclusions people would jump. It's an interesting approach, especially in contrast with Balenciaga, which has completely and carefully avoided the issue. The luxury brand's Florabotanica fragrance campaign was already on the books months before any of the news of the scandal broke, but the publicity team could've easily added a salacious spin ad hoc. On the other hand, nobody saw it coming when Wang booked Ross — a model who hadn't done major runway work in years — to walk in his always high-profile show during the height of the media frenzy. We're guessing it was no coincidence. (Opposing Views)
Watch the video and tell us — does it turn you off that Wang is so blatantly capitalizing on this scandal? Does it all seem a little too contrived (as we've noted before)? Or, are you SO over it and more interested in getting your hands on the new collection?