Lookey Who Dyed Her Hair Dark Brown!

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It seems like everyone's going goth these days (as "goth" as merely changing up your beauty routine can be). Emma Stone tried it with great success, and now Lana Del Rey is jumping on the dark, dramatic boat with a new hair color.

She showed up at the GQ Men of the Year Awards with long, shiny almost-black locks and an equally long, luxurious white dress that would've looked matronly on anyone else but, of course, looked downright sexy on LDR. That hair is the perfect match to her classic red lips and crisp, dark eye makeup. While she might've gotten flack in the past for looking a bit — erm — plastic, we think her considerable natural beauty shines through in this new look. (Just Jared)

What do you think? Is this sultry new direction a good call for Lana?

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Image via Just Jared.