UPDATE: Hit the slideshow for all the beautiful photos from this campaign. If you ask us, Lana's never looked so good — and the fall collection is definitely on our wish lists.
We've been speculating about it for a few weeks now, but today H&M confirmed that songstress Lana Del Rey will star in its fall ad campaigns. The clothes are apparently "modern and feminine" with a "soft attitude," which, minus "good for twirling," sounds pretty much exactly like our Lana.
We're used to seeing Lana via her videos, typically glossy, high-fashion affairs (ever since the first few grainy DIYs) – so we're not surprised to see how perfect she looks in the first images released from the H&M campaign, shot by Inez and Vinoodh (duh). She'll also model for their Christmas ads, so get ready to see Miss Lana Del Rey in a Miss Lana Del sleigh. (WWD)