UPDATE: Check out the full, glossed-up images of Alexa's campaign. Public transportation never looked so good, huh?
Alexa Chung-fronted campaigns seem to always pack an irresistible charm. Following along the lines of Vero Moda, Superga, and Madewell (technically, a collaborative collection with the British model and TV personality, but still a label we easily associate with her), Maje is the latest label to land Chung for their a campaign (fall '12, in this case). As one of our latest obsessions hailing from France, Maje released the first official images of the It Brit, proving, once again, that she's got the effortless appeal to make us want to buy whatever it is she's selling. Citing Chung's “elegant yet edgy" mix, Maje enlisted Glen Luchford to take the shots of Alexa in the Porte des Lilas subway station in Paris. Sure, we can't see much of the Maje designs that we already lust for, but mixed with Alexa's ladylike-meets-lad aesthetic, we expect a bit of maje-ic in this new partnership. (WWD)
Photo: Courtesy of Maje/Kristin White