Flash back two weeks ago (which is, like, eight years in internet time), when the most eye-roll-inducing/vicariously thrilling site, Rich Kids Of Instagram, went totally viral. Detailing the most over-the-top snaps on Instagram, from jaunts on the family yacht to $13,000 receipts (chump change!), this aptly named blog was a much-needed reminder that Tumblr is still king. As the #cantlookaway phenom climbed the charts, the blog never ceased to be entertaining: Here is a girl holding something expensive, look, barely legals driving Lamborghinis, oh, there are college students drinking Veuve in the Hamptons. Jealousy and laughter never felt so good.
How ridiculous could these rich kids get? We wanted to get to the heart of the 1%, so we asked our butlers to ring up the peeps behind RKOI, met over a lunch of finger sandwiches, had the lawyers draw up the paperwork, and had the Rich Kids send us their favorite, and most egregious, Tumblr snaps — along with quips and insights from the creators of the blog themselves.