We Kick Off A Season Of Summer Fridays At The LOFT Rockefeller Center Opening Party

It was noon on a Friday — exactly the time any sensible person wants to start shopping and sipping drinks. No, seriously — we were very happy to be invited to host the opening of the brand-new, quite impressive LOFT store at Rockefeller Center last Friday, but we were a little concerned that the rest of the public might not have the free time to join us for cocktails, chic goods, and tunes spun by an in-house DJ during prime working hours. Oh how wrong we were. The Refinery faithfuls and LOFT lovers alike crowded in for the chance to get styled up for summer by our own New York Editor, Annie Georgia Greenberg, enjoy a little afternoon tipple, and went home with a few chic gifts. As the first true "Summer Friday" of the season, we couldn't have hoped for a better way to kick off our favorite time of the year.
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Click on to take a peek at all the fun we had and stop by LOFT at Rockefeller Center on 49th and 6th every Friday in June for drinks and perfect seasonal styles or shop Annie's picks online.
Photographed by Nina Westervelt/MCV Photo
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The seasonally appropriate windows outside the LOFT store at historic Rockefeller Center. Enticing, yes?

Photographed by Nina Westervelt/MCV Photo
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Some of Annie's summer faves.

Photographed by Nina Westervelt/MCV Photo
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Annie poses with her favorite dress from the LOFT collection.

Photographed by Nina Westervelt/MCV Photo
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What a turnout!

Photographed by Nina Westervelt/MCV Photo
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A customer tries out some hot shades.

Photographed by Nina Westervelt/MCV Photo
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Hot-pink sandals? Gimme, gimme.

Photographed by Nina Westervelt/MCV Photo
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This reader actually went home with the dress Annie recommended.

Photographed by Nina Westervelt/MCV Photo
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This baby — one of Annie's picks — sold particularly well.

Photographed by Nina Westervelt/MCV Photo
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A fashionable DJ spinning tunes to shop by.

Photographed by Nina Westervelt/MCV Photo
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A couple of happy shoppers pose for our camera.

Photographed by Nina Westervelt/MCV Photo
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Annie meets and greets alongside Brand Integration Manager Julia Anderson.

Photographed by Nina Westervelt/MCV Photo
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We'd take an armful of these babies any time.

Photographed by Nina Westervelt/MCV Photo
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Pretty long line for 3 p.m. on a Friday. Guess people were in the mood to shop.

Photographed by Nina Westervelt/MCV PhotoPretty long line for 3 p.m. on a Friday. Guess people were in the mood to shop.

Photographed by Nina Westervelt/MCV Photo
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And look who showed up — our own Editor-In-Chief, Christene Barberich, wearing her own LOFT.

Photographed by Nina Westervelt/MCV Photo
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Our own sales manager, Lauren Blake, makes off like a bandit (though she did pay for all that stuff).

Photographed by Nina Westervelt/MCV Photo
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A group shot and proof of a fun summer Friday.

Photographed by Nina Westervelt/MCV Photo
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"Meet Annie Georgia Greenberg." Who could turn down that offer?

Photographed by Nina Westervelt/MCV Photo
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More of our Annie's summer selections. She sure does know how to pick 'em.

Photographed by Nina Westervelt/MCV Photo
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