The Braid That Stays Put For 96 Hours

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Skim over to our beauty page, and you'll find tons of love for pretty pleated braids. But, if we had the choice between paying for a plaited 'do, or being able to master the DIY braid, we would gladly practice until perfect and save that cash. Until, that is, we spotted this total updo eye-candy in NY Magazine , a creation by the John Barrett Braid Bar which opened earlier this summer at Bergdorf Goodman. While it seems like $45 is a pretty steep amount to shell out for a 'do that could easily flop in a little summer heat, we think that price may be worth it—this particular beauty was reported to have lasted 96 hours, including pool dips, dancing, Amtrak rides, and a bunch of other raucous summer weekend activities. Perhaps our braids are pulled too tight, but suddenly we're thinking a John Barrett Braid Bar visit could be one of the best NYC summer beauty investment. What do you think? Would you pay $45 for a braid?