While we're all familiar with silk, linen, and cotton, the fabrics tencel and cupro may not be household names. Made from wood pulp and regenerated cellulose fiber, respectively, these two materials star in Popomomo's eco-conscious fall 2011 collection. Designer Liz Wasserman was inspired by Los Angeles writer Eve Babitz and New York artist Patti Smith, and intended her collection to combine the vivacity and earthiness of the West Coast with the casual coolness of the east. Indeed, her color palette features rich earth tones, including a killer rust tie-dye and gorgeous amethyst purple, and the simple-yet-elegant silhouettes are chic enough to suit whichever side of the States your represent. We're only bummed that this is a fall/winter collection—the short hems, copious cutouts and ease of wear makes this collection perfect for spring and summer, too. Patience is a virtue!
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