YES! Diane Von Furstenberg's Soho Store Is Open For Business

For East Side babes or downtown girls not willing to trudge to DVF's Meatpacking flagship, TGIF takes on a new meaning for retail therapists everywhere with today's opening of Diane von Furstenberg's Soho store. The concept, conceived with new-ish creative director Yvan Mispelaere, will be a model for new DVF locations, to better reflect what Diane calls the new era. Throwing off the mantle of "Comeback Kid," Von Fusternberg tells WWD "We mean business" (we wish we could have heard that delivery). The aesthetic is all brick walls and barn wood floors, which compliments the "Journey of a Dress" exhibition she held at the Pace Gallery in Beijing, along with empowering sayings like “Love is Life,” “BE the woman you want to be,” and "Glamour Shine Confidence” written in neon graffiti. Also on tap are a boatload of accessories in their own designated, drool-worthy area, which really makes us want to GSC. Yes, Glamour, Shine, Confidence.
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135 Wooster Street (between Prince and West Houston streets); 212-542-5754.
Images via WWD.
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