Channeling inspiration from the ever-rising status of bloggers and street style icons, Tibi's newest campaign
celebrates the DIY generation of fashion photography and attainable style. Former City
star Olivia Palermo
was asked to hand-pick her favorites from the Tibi
closet and pose in front of backdrops reminiscent of choice blogger snapshot locales. The result is an adorable and ironic campaign reminiscent of Thomas Struth, with behind-the-scenes charm and a personal touch, shot by Brooklyn photographer Reed Young. Palermo, who has served as the face of numerous brands post-MTV stardom (ASOS
) has arguably never looked better, nailing the preppy, edgy, flirty, and glamazon looks equally effortlessly. We love it!