10 Brand-New Fall Beauty Products We Can't Wait To Try

Maybelline Lashes Out—Known for its cult following, Maybelline Great Lash mascara gets a limited-edition packaging upgrade, courtesy of designers Max Azria, Tracy Reese, and Vivienne Tam. Reese went for a graphic floral print, Tam used the Chinese symbol for "lash," and Azria went for a black lace overlay. They're limited-edition, so get 'em while you can!
Maybelline Great Lash 40th Anniversary Limited-Edition Mascaras, $6.99 each, available August 14 only at Target.



















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